Video that earns attention and moves people to act
I help brands tell their story on screen: short-form social clips, product demos, brand films, and video ads built for the platform and the person watching.
Video formats I work with
From a 15-second Reel to a full brand film, I match the format to the goal and the platform.
Brand Story Videos
Emotionally compelling narratives that showcase your brand values, mission, and unique value proposition.
- Brand documentaries
- Company culture videos
- Founder stories
- Mission videos
Product Demo Videos
Show your products in action with detailed demonstrations that highlight features and benefits.
- Product showcases
- Feature highlights
- Unboxing videos
- How-to tutorials
Testimonial Videos
Build trust with authentic customer stories that showcase real results and experiences.
- Customer success stories
- Case study videos
- Review compilations
- Before/after showcases
Social Media Videos
Short-form content optimized for maximum engagement on social platforms.
- Instagram Reels
- YouTube Shorts
- TikTok content
- Stories & snippets
Explainer Videos
Simplify complex concepts with animated or live-action explanations that educate and convert.
- Animated explainers
- Whiteboard videos
- Process walkthroughs
- Service overviews
Video Ads
High-converting video advertisements optimized for different platforms and objectives.
- YouTube ads
- Facebook/Instagram ads
- LinkedIn video ads
- Pre-roll campaigns
How I work on a video project
Six steps from the first brief to the final file, with you in the loop at every stage.
Strategy and concept
We agree on the goal, the audience, the key message, and the creative direction before a camera moves.
Script and storyboard
I write the script and sketch the visual sequence so you can see exactly what you are approving.
Production planning
Locations, talent, equipment, and call sheets confirmed before shoot day so nothing is left to chance.
Filming and recording
On-site or in-studio, we shoot with care and capture enough coverage to give the edit room to breathe.
Post-production
Edit, colour grade, motion graphics, and sound design. You review and we refine until it is right.
Distribution and tracking
Exported in the right specs for each platform, with metadata and tracking set up so you can see what is working.
Built for the platform, not just the brief
Each platform has its own rhythm. I adapt format, length, and pacing so the video feels native.
YouTube
- Long-form content (10+ minutes)
- SEO-optimized titles & descriptions
- Custom thumbnails
- End screens & cards
- Playlist optimization
- Reels (15-90 seconds)
- Stories (15 seconds)
- IGTV (up to 60 minutes)
- Square & vertical formats
- Hashtag strategy
- Native video (10 minutes)
- Professional tone
- Captions included
- B2B messaging
- Thought leadership content
TikTok
- Short-form (15-60 seconds)
- Trending audio integration
- Vertical format only
- Quick hooks
- Entertainment focus
How video performs across platforms and formats
Directional benchmarks from campaigns I have worked on and industry reporting.
Video Engagement by Platform
Average engagement rates across different video platforms
Video Content Performance
Conversion rates by video type and format
Video ROI Over Time
Return on investment timeline for video campaigns
Results from video work I have done
A sample of outcomes across different industries and formats.
Fashion Brand Product Launch
Created a series of product showcase videos for a new collection launch, featuring lifestyle shots and detailed product features.
Software Demo Campaign
Developed animated explainer videos and product demos that simplified complex features for B2B audiences.
Patient Education Series
Produced educational video content that improved patient understanding and engagement with treatment options.
Video SEO and discoverability
A great video no one finds is a missed opportunity. I make sure it gets seen.
Keyword Optimization
Research and integrate high-value keywords in titles, descriptions, and tags for maximum discoverability.
Thumbnail Design
Eye-catching thumbnails with high CTR that accurately represent your content.
Captions & Transcripts
Improve accessibility and SEO with accurate captions and searchable transcripts.
Cross-Platform Distribution
Strategic distribution across multiple platforms for maximum reach and engagement.
Questions I hear often
Get answers to common questions
Video length depends on platform and purpose. Social media videos perform best at 15-60 seconds, while YouTube allows for longer content (2-10 minutes). Product demos and tutorials can be longer if they provide value throughout.
Simple social media videos can be produced in 3-5 days. Complex brand videos or commercials typically take 2-4 weeks from concept to final delivery, depending on scope and revisions.
I optimise videos for your preferred hosting platform (YouTube, Vimeo, or Wistia) and can advise on the best fit based on your analytics needs, security, and how you want to embed the video.
Yes. I can cut long-form videos into short-form clips, build highlight reels, or reformat footage for different platforms so you get more out of what you have already shot.
I track views, watch time, engagement rate, click-through rate, and conversions. You get a clear picture of how each video contributes to the goal we set at the start.
Yes, I create and manage video ad campaigns across YouTube, Facebook, Instagram, LinkedIn, and other platforms, optimizing for your specific objectives and target audience.
Ready to put your story on screen?
Tell me what you are trying to say and I will tell you what kind of video can say it best.