Digital PR that earns real media coverage
I help businesses earn coverage in the publications that matter: through original research, genuine journalist relationships, and the HARO-alternative platforms that actually work in 2026. No spray-and-pray pitching.
Digital PR by the numbers
How the media landscape has shifted, and why the approach I use is built around what works now
AI-Powered PR vs Traditional PR
Performance comparison across key metrics in 2026
HARO Alternative Platform Performance
Success rates across different media query platforms
Content Type Media Coverage Success
Which content formats get the most media pickup
What I do in digital PR
Six areas where I focus, each one grounded in how journalists and editors actually work
AI-assisted PR research
I use AI tools to spot trends early, sharpen story angles, and personalize journalist pitches based on what each reporter actually covers
HARO alternative platforms
Source of Sources, Featured, Qwoted, SourceBottle: I work across all of them, and I write responses that land because they sound like a person, not a template
Data-driven storytelling
Original research, surveys, and clear data visualization give journalists something to cite. Data-backed stories get picked up at 3x the rate of a standard press release
Brand journalism and content
I help you build an owned media presence: editorial blogs, podcast content, and multimedia that position you as a credible voice in your space
Podcast and video PR
34% of news influencers now host podcasts. I help you get on the right shows and create the kind of multimedia stories that audio and video journalists want
Journalist relationship-building
Good PR is a long conversation. I build real working relationships with journalists and editors so your name comes up when they need an expert source
What a PR engagement includes
A clear set of deliverables for every project, so you know exactly what you are getting
How I work
Five steps, from first brief to ongoing coverage. Each one is a real conversation, not a template
Research & Strategy
Deep dive into your industry, competitors, and media landscape to identify the most newsworthy angles and target publications
Story Development
Craft compelling narratives and newsworthy stories that journalists and editors want to cover
Media Outreach
Strategic outreach to targeted journalists, bloggers, and media outlets with personalized pitches
Relationship Building
Nurture long-term relationships with media contacts and industry influencers for ongoing coverage
Track & Optimize
Monitor coverage, measure results, and continuously optimize PR strategies for maximum impact
What clients say
Using AI-powered PR tools and SOS platform, we secured 45 media placements in 90 days. The personalized pitching approach increased our response rate by 340%.
The data-driven storytelling approach transformed our PR. Our original research got picked up by 28 publications and led to 3 podcast invitations.
Brand journalism helped us become the trusted voice in our industry. Our thought leadership content now drives 60% of our qualified leads.
Questions I get asked often
Get answers to common questions
AI-powered PR uses predictive analytics to identify trending topics before they peak, personalizes pitches based on journalist behavior analysis, and automates media monitoring. While 75% of PR professionals now use AI, success still requires human creativity and authentic relationship building. AI enhances rather than replaces traditional PR skills.
Source of Sources (SOS) by HARO's original founder is the top choice with 3 daily digests and free access. Featured offers AI-matching for relevant queries, Qwoted provides direct journalist connections, and SourceBottle focuses on expert positioning. I help clients master all platforms, typically achieving 52% response rates on SOS and 34% on Featured through personalized, non-AI generated responses.
Data-driven stories achieve 68% media pickup rates versus 22% for traditional press releases. Journalists actively seek original research, surveys, and data visualizations to combat AI-generated content. I help create compelling data narratives through original research, interactive visualizations, and expert analysis that journalists trust and readers share.
Absolutely. 34% of news influencers now host podcasts, and 1 in 5 Americans get news from independent creators. Brand journalism builds long-term authority through owned media channels. I help create comprehensive strategies combining podcast appearances, branded content series, and multimedia storytelling that positions you as the trusted industry voice.
AI-powered PR campaigns average 420% ROI within 12-18 months through earned media value, SEO impact, and lead generation. Quick wins include 3.4x faster pitch creation and 75% higher journalist response rates. Long-term benefits compound through brand authority, with data showing PR-driven thought leadership generates 60% of qualified B2B leads.
Ready to earn media coverage that matters?
Tell me about your brand and your goals. I will come back with an honest view of what PR can do for you.
