Google Ads, run by someone who does this every day

I'm a Google-certified ads practitioner. I use Performance Max with Gemini, AI Max for Search, and Smart Bidding Exploration to build campaigns that consistently earn more than they cost. Let's look at your account and find what's holding it back.

Google Ads Dashboard

How the numbers move

These charts reflect directional patterns from my campaigns. They are not audited benchmarks, but the shape is real.

ROAS Growth Over Time

Average client ROAS improvement in the first 6 months using Performance Max with Gemini optimization

Campaign Type Performance in 2026

AI Max for Search delivers 27% more conversions for campaigns using exact/phrase keywords

Industry ROAS Benchmarks

My clients consistently outperform industry averages by 2-3x using Smart Bidding Exploration

Work I have done

450% Growth
+280% Impact
-60% Results

Fashion Brand Hits 450% ROAS Using Performance Max + Gemini

Urbanic Delhi NCR Fashion E-commerce 4 months

Challenge

Struggling with low ROAS on traditional Shopping campaigns and missing opportunities across Google's full ad inventory

Solution

Migrated to Performance Max with optimized asset groups, strategic audience signals, and enhanced product data feeds

Tools Used

Google AdsGoogle Merchant CenterGoogle Analytics 4Google Tag ManagerLooker Studio

Results Achieved

  • 450% ROAS improvement
  • 280% increase in conversion volume
  • 60% reduction in CPA
  • 35% growth in new customer acquisition
  • 90% expansion in reach across Google properties
"

Martina's Performance Max strategy completely transformed our Google Ads performance. We're now reaching customers we never could before.

Priya Sharma, Digital Marketing Manager Urbanic
+300% Growth
+180% Impact
-55% Results

B2B SaaS Triples Lead Quality with AI Max for Search

Zoho Chennai, Tamil Nadu B2B Software 6 months

Challenge

High volume of low-quality leads from Google Ads resulting in poor sales conversion and wasted ad spend

Solution

Implemented advanced audience targeting, custom intent audiences, and optimized landing page experiences with enhanced conversion tracking

Tools Used

Google AdsGoogle Analytics 4HubSpot CRMSalesforceCustom tracking solutions

Results Achieved

  • 300% improvement in lead quality
  • 180% increase in sales qualified leads
  • 55% reduction in cost per qualified lead
  • 200% growth in customer lifetime value
  • 95% improvement in sales team satisfaction
"

The lead quality transformation was incredible. My sales team went from complaining about Google Ads leads to requesting more budget.

Rajesh Kumar, VP Sales & Marketing Zoho
+500% Growth
+350% Impact
+220% Results

Restaurant Chain 5X Store Visits with Local Campaigns

Social Mumbai & Pune Food & Restaurant 3 months

Challenge

Multiple restaurant locations struggling with low foot traffic and poor online-to-offline attribution

Solution

Comprehensive local campaigns strategy with location extensions, local inventory ads, and store visit optimization

Tools Used

Google AdsGoogle My BusinessGoogle Analytics 4Store visit trackingCall tracking platform

Results Achieved

  • 500% increase in store visits
  • 350% growth in location-based searches
  • 220% improvement in call actions
  • 40% increase in average order value
  • 85% of ad-driven visits resulted in purchases
"

Our restaurants are busier than ever thanks to Google Ads. The store visit tracking proved the real impact of our advertising.

Amit Patel, Operations Director Social

How I work

01

Account Audit & Strategy

Comprehensive analysis of your current Google Ads performance, competitor landscape, and market opportunities.

Deliverables

  • Google Ads Account Audit
  • Competitor Analysis Report
  • Keyword Research & Strategy
  • Campaign Architecture Plan
Duration: 1-2 weeks
02

Campaign Setup & Optimization

Build high-performance campaigns with advanced targeting, compelling ad copy, and strategic bid management.

Deliverables

  • Campaign Structure Implementation
  • Ad Copy Creation & Testing
  • Landing Page Recommendations
  • Conversion Tracking Setup
Duration: 2-3 weeks
03

Launch & Monitoring

Launch campaigns with careful monitoring, rapid optimization, and performance adjustments.

Deliverables

  • Campaign Launch
  • Daily Performance Monitoring
  • Quick Win Optimizations
  • Initial Performance Report
Duration: 2 weeks
04

Scale & Optimize

Continuous optimization, scaling successful campaigns, and expanding reach while maintaining efficiency.

Deliverables

  • Monthly Optimization Reports
  • Scaling Recommendations
  • New Campaign Opportunities
  • ROI Analysis & Forecasting
Duration: Ongoing

What working with me looks like

Google certified

I hold current Google Ads certifications and get early access to beta features. I am using them in live campaigns, not just reading release notes.

Numbers before opinions

Every budget and bidding decision I make traces back to data: conversion tracking, A/B tests, and the numbers inside your account, not gut feel.

Working with Google's AI, not against it

Performance Max, Smart Bidding, and AI Max for Search work well when they are given clean signals. I build the structure that lets the automation do its job.

You work with me, directly

I manage your campaigns personally. No account managers passing messages, no junior staff running experiments unsupervised.

Tools I use

Platform
Google Ads
Analytics
Google Analytics 4
Tracking
Google Tag Manager
E-commerce
Google Merchant Center
Reporting
Looker Studio
Optimization
Optmyzr
Landing Pages
Unbounce
User Experience
Hotjar

Industries I have worked in

E-commerce & Retail
B2B Software & SaaS
Healthcare & Medical
Real Estate
Food & Restaurant
Financial Services
Education & Training
Professional Services

Your Questions Answered

Real talk about working with me on Google Ads

Data starts flowing in 24 to 48 hours. Meaningful optimization usually takes three to four weeks, once there is enough conversion data to guide bidding decisions. Clients typically notice a real shift around week six to eight. I will tell you what to expect at each stage, not just at the end.

At a bigger agency your account usually lands with a junior team member while a senior person signs the contract. With me, you get someone who has spent more than ten years focused on Google Ads, is using the latest features (Gemini, AI Max, Smart Bidding Exploration) in live campaigns right now, and is personally accountable for what happens in your account.

That depends on your market and margins. I look at what competitors are spending, work out your customer lifetime value, and find a starting point that makes the numbers work. Some clients start at around Rs 50,000 per month, others begin higher. What I care about is profitable growth, not hitting a spend target.

I have beta access to several of these features and am running them in active campaigns. Performance Max with Gemini and Smart Bidding Exploration are part of my standard setup for the right accounts. I am happy to walk through what each one actually does if that is useful.

I set up conversion tracking for everything relevant to your business: online sales, calls, store visits, and offline purchases where possible. You get a reporting dashboard that shows spend and return together. I do not report on clicks or impressions in isolation.

Shopping is one of the areas I work in most. I start with the product feed, since bad feed data is the most common reason Shopping campaigns underperform. Then I look at Merchant Center setup, campaign structure, and whether Performance Max makes sense for the account.

A few numbers

Google Partner
Certified Premier Partner
₹50Cr+
Ad Spend Managed
500+
Campaigns Optimized
12+ Years
Platform Expertise

Where I Provide Google Ads Management

Major Metro Cities

Mumbai
Delhi NCR
Bangalore
Pune
Hyderabad

Regular in-person meetings available, local market expertise, and dedicated account management for businesses in these cities.

Other Indian Cities

Chennai
Kolkata
Ahmedabad
Jaipur
Udaipur

Full-service google ads management with remote consultations and periodic visits for strategic planning sessions.

International Markets

Dubai
Singapore
London
New York
Sydney

Serving global clients with timezone-flexible meetings, international SEO expertise, and multi-market campaign management.

Looking for google ads management in your city? I serve businesses across India and internationally.

Get Started in Your Location

About me

Martina Motwani - Digital Marketing Expert

Martina Motwani

Digital Marketing Consultant and AI Search Specialist

I am a Google and Meta certified marketer with more than ten years of practice. I have helped around 500 businesses grow across SEO, performance marketing, and AI search (GEO/AEO). I teach what I actually do for clients, including getting their content cited by ChatGPT, Perplexity, and Google AI Overviews.

Verified Credentials
  • Google Ads Certified Professional
  • Google Analytics Certified
  • HubSpot Content Marketing Certified
  • Published Author - Amazon
10+ Years
500+ Businesses
4.9 Avg rating
Generative Engine Optimization AI Search Optimization Search Engine Optimization Digital Marketing Strategy Google Ads Certified Professional Martina Motwani
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Ready to look at your Google Ads account together?

I will audit your account, review what the competition is spending on, and show you where the budget is leaking. No charge for the initial look.

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