E-commerce marketing that gets your store selling.

I help D2C brands grow online sales through shopping ads, marketplace presence, retention email, and conversion work. I have helped brands across fashion, beauty, food, and more build repeat-purchase businesses.

E-commerce Marketing
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What most online stores run into

  • High customer acquisition costs eating into profits
  • Low conversion rates despite traffic
  • Cart abandonment rates over 70%
  • One-time buyers never returning
  • Can't compete with big brands on ads

What I work on with you

  • Reduce CAC by 60% with smart targeting
  • 2-3x conversion rates with CRO
  • Recover 30% of abandoned carts
  • 65% repeat purchase rate strategies
  • Outperform competitors with creativity

What I do for e-commerce brands

Six areas of work, each with a clear job to do

Shopping Campaigns

Google & Facebook shopping ads that convert - From ₹40K/month

Product feed optimization, dynamic remarketing, smart bidding

Marketplace Management

Amazon, Flipkart, Myntra optimization - 20% of sales

Sponsored ads, A+ content, inventory management, reviews

D2C Website Optimization

Convert more visitors into customers - From ₹30K/month

CRO, speed optimization, checkout flow, A/B testing

Retention Marketing

Turn one-time buyers into lifetime customers - From ₹25K/month

Email automation, SMS campaigns, loyalty programs, win-back

Performance Analytics

Data-driven insights for growth - Included in all plans

Custom dashboards, attribution modeling, LTV analysis

Influencer Collaborations

Authentic partnerships that drive sales - From ₹50K/campaign

Micro-influencers, UGC campaigns, affiliate programs

How I work with an e-commerce brand

From first audit to running campaigns in about 30 days

01

E-commerce Audit

Complete analysis of your store, competition, and growth opportunities

Duration: 48 hours
02

Growth Strategy

Custom roadmap covering acquisition, conversion, and retention

Duration: 1 week
03

Quick Wins

Immediate optimizations for instant revenue boost

Duration: 2 weeks
04

Scale Campaigns

Launch multichannel campaigns across search, social, and marketplaces

Duration: 30 days
05

Optimize & Grow

Continuous testing, optimization, and scaling for sustained growth

Duration: Ongoing

E-commerce performance patterns

Directional data from client campaigns I have worked on

Revenue Growth Timeline

Typical D2C brand revenue growth trajectory across campaigns I have worked on

Channel Performance

Multi-channel approach maximizes reach and conversions

Customer Lifetime Value

Focus on retention dramatically increases customer value

Brands I have helped grow

Three examples of what the work looks like in practice

D2C Startup

Fashion D2C Brand Achieves ₹2Cr Monthly Revenue in 6 Months

Fashion & Apparel
Investment: ₹75,000/month

The Challenge

New fashion brand with great products but zero online presence and limited budget for marketing.

What I did

Implemented full-funnel e-commerce strategy with shopping ads, influencer partnerships, and retention marketing.

Results Achieved

₹2Cr Monthly revenue achieved
450% ROAS on ad spend
15K Monthly orders
Before ₹0 Monthly Revenue
After ₹2Cr Monthly Revenue

"From zero to ₹2Cr monthly revenue in just 6 months. The e-commerce expertise transformed our business completely."

Sneha Patel
Sneha Patel Founder, Urban Thread Co.
Growing D2C Brand

Skincare Brand Scales from ₹10L to ₹1Cr Monthly with Retention Focus

Beauty & Skincare
Investment: ₹1,00,000/month

The Challenge

High customer acquisition costs and low repeat purchase rates despite quality products.

What I did

Built comprehensive retention strategy with email automation, subscription model, and loyalty program.

Results Achieved

10x Revenue growth
68% Repeat purchase rate
₹850 Increased AOV
Before 18% Repeat Rate
After 68% Repeat Rate

"The focus on retention marketing changed everything. Our customers now buy 3x more frequently with higher cart values."

Dr. Priya Sharma
Dr. Priya Sharma Founder, Pure Glow Skincare
Omnichannel Brand

Health Food Startup Dominates Amazon & Own Website

Food & Beverage
Investment: ₹60,000/month

The Challenge

Struggling to compete on Amazon while building own D2C channel simultaneously.

What I did

Dual strategy optimizing Amazon presence while building strong D2C website with unique offers.

Results Achieved

#3 Best Seller on Amazon
60/40 D2C/Marketplace split
₹45L Monthly GMV
Before ₹5L Monthly GMV
After ₹45L Monthly GMV

"We thought we had to choose between Amazon and D2C. Martina showed us how to win at both!"

Rahul Mehta
Rahul Mehta Co-founder, Healthy Bites Co.

Channels I use and why each one earns its place

Each channel has a specific job in the customer journey

Google Shopping

400-600% ROAS
  • Smart Shopping Campaigns
  • Performance Max
  • Dynamic Remarketing
  • Feed Optimization

Best for: High-intent buyers searching for products

Facebook & Instagram

300-500% ROAS
  • Dynamic Product Ads
  • Collection Ads
  • Instagram Shopping
  • Reels Ads

Best for: Discovery and impulse purchases

Marketplaces

500-800% ROAS
  • Amazon Advertising
  • Flipkart Ads
  • Category Optimization
  • Review Management

Best for: Ready-to-buy customers

Email & SMS

1200-2000% ROAS
  • Abandoned Cart Recovery
  • Post-Purchase Flows
  • VIP Segments
  • Win-back Campaigns

Best for: Retention and repeat purchases

Pricing that scales with your brand

Three tiers, each with a clear scope. Most clients start on Growth.

Starter

₹50,000 /month

For new e-commerce brands

  • Google Shopping setup & management
  • Facebook catalog ads
  • Basic email automation
  • Monthly performance reports
  • Conversion tracking setup
Get started

Proven results for 200+ brands

Most Popular

Growth

₹1,00,000 /month

For scaling D2C brands

Most Popular - Complete Solution

  • Everything in Starter
  • Marketplace management
  • Advanced email marketing
  • Influencer campaigns
  • CRO & A/B testing
  • Weekly optimization calls
Talk to me about Growth

Proven results for 200+ brands

Enterprise

₹2,00,000+ /month

For established brands

  • Everything in Growth
  • Dedicated account team
  • Custom automation
  • International expansion
  • Advanced analytics
  • Daily monitoring
Discuss Enterprise scope

Proven results for 200+ brands

What the work looks like

Analytics and mobile commerce in practice

E-commerce analytics dashboard showing conversion metrics

Performance Analytics

Real-time dashboards tracking every metric that matters

Mobile shopping experience optimization

Mobile Commerce

60% of purchases now happen on mobile devices

Questions about e-commerce marketing

Honest answers to what brands usually ask before we start

I work with all major platforms including Shopify, WooCommerce, Magento, and custom-built stores. I also manage marketplace presence on Amazon, Flipkart, Myntra, and more.

Most clients see initial results within 2-4 weeks. Shopping campaigns typically show ROI within days, while retention strategies show impact in 30-45 days. I focus on quick wins first.

I focus on marketing and growth. However, I partner with reliable fulfillment providers and can recommend solutions that integrate with your marketing stack.

No problem! I can audit your current performance and show you exactly where I can add value. Many clients see 2-3x improvement when switching to my data-driven approach.

Yes! Great product images are crucial for e-commerce success. I offer product photography services or can connect you with my trusted partners.

Ready to grow your online store?

I have helped over 200 D2C brands build real repeat-purchase businesses. Tell me about yours and I will share where I see the biggest opportunity.

Talk to me about your store See the results
Martina Motwani - Digital Marketing Expert

Martina Motwani

Digital Marketing Consultant and AI Search Specialist

I am a Google and Meta certified marketer with more than ten years of practice. I have helped around 500 businesses grow across SEO, performance marketing, and AI search (GEO/AEO). I teach what I actually do for clients, including getting their content cited by ChatGPT, Perplexity, and Google AI Overviews.

Verified Credentials
  • Google Ads Certified Professional
  • Google Analytics Certified
  • HubSpot Content Marketing Certified
  • Published Author - Amazon
10+ Years
500+ Businesses
4.9 Avg rating
Generative Engine Optimization AI Search Optimization Search Engine Optimization Digital Marketing Strategy Google Ads Certified Professional Martina Motwani
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