Crafting Digital Excellence
I research, vet, and manage creator partnerships across Instagram, YouTube, LinkedIn, and more. From a single campaign to an ongoing program, the work is grounded in fit and honest measurement.
People trust recommendations from creators they follow far more than paid ads. That trust is what makes this channel worth doing well.
Average engagement rates achieved across different social media platforms
Based on 500+ influencer campaigns (2023-2024)Return on investment varies by influencer category and campaign type
Average ROI multiplier across client campaignsEvery stage of the campaign, from finding the right people to reporting what actually happened.
Find authentic influencers aligned with your brand values and audience
Data-driven strategies for maximum impact and ROI
End-to-end influencer communication and collaboration
Detailed briefs ensuring on-brand, engaging content
Real-time analytics and comprehensive campaign reports
Legal compliance and transparent partnership agreements
Follower count is the least interesting number. I look at audience fit, engagement pattern, and category credibility before recommending a tier mix.
Niche targeting, authentic connections
Targeted campaigns, high engagement
Brand awareness, wider reach
Mass market campaigns, celebrity appeal
Six stages, each one building on the last, so nothing is left to chance once the content goes live.
Understand your brand goals, target audience, and campaign objectives
AI-powered discovery and manual vetting to find perfect brand matches
Professional outreach, contract negotiation, and partnership setup
Brief development, content approval, and quality assurance
Coordinated content publishing and real-time monitoring
Performance tracking, insights generation, and future recommendations
A look at three campaigns I ran, what the brief was, what I built, and what came out the other side.
Nykaa needed to launch their new skincare line targeting Gen Z consumers while competing with international beauty brands in the Indian market.
Curated a mix of 50 micro and nano beauty influencers, created authentic unboxing and skincare routine content, and ran it across Instagram Reels and YouTube Shorts.
"Martina's influencer strategy was spot-on. The authentic content created by carefully selected influencers resonated perfectly with our target audience."
Zomato wanted to promote their annual food festival and drive app downloads while creating buzz around local restaurant partners.
Partnered with 30 food bloggers and lifestyle influencers, created a hashtag challenge #ZomatoFoodFest, organized exclusive influencer preview events at partner restaurants.
"The influencer campaign exceeded all expectations. The authentic food content drove massive engagement and real business results."
Myntra needed to stand out during the competitive fashion week season and drive sales for their exclusive designer collections.
Created a tiered influencer program with macro fashion influencers for awareness and micro influencers for conversions, launched exclusive discount codes, live shopping sessions on Instagram.
"Martina's strategic approach to influencer tiers and content types delivered exceptional ROI. The campaign became our most successful to date."
Each platform has its own content grammar. I work with formats that belong there, not repurposed assets forced into a feed.
Tell me about your brand and budget and I will walk you through realistic estimates based on what I have seen across similar campaigns.
A few words from people I have worked with on influencer campaigns.
Before working with Martina, our influencer activity was scattered. She brought structure to the selection process and the attribution reporting, and we saw a 300% increase in social commerce sales from the first campaign.
The influencers she chose were genuinely right for our product. She handled briefing, approvals, and reporting without us needing to chase anything. The results were well above what we had budgeted for.
Finally, an agency that understands influencer marketing isn't just about follower counts. The strategic approach to content and audience matching was brilliant.
Everything you need to know about influencer marketing
I use a comprehensive vetting process that includes audience demographics analysis, engagement rate verification, content quality assessment, brand alignment check, and authenticity verification. My proprietary scoring system ensures I match you with influencers who genuinely resonate with your target audience.
My campaigns typically generate 3-5x ROI, but results vary by industry and campaign objectives. E-commerce brands often see direct sales attribution, while service businesses benefit from increased brand awareness and lead generation. I provide detailed ROI tracking for every campaign.
I prioritize creative freedom within brand guidelines, allowing influencers to maintain their authentic voice. I provide detailed briefs but encourage personal storytelling. This approach results in content that feels genuine while meeting brand objectives.
Yes! While I specialize in the Indian market, I have partnerships with influencers across Southeast Asia, Middle East, and Western markets. This is particularly valuable for brands looking to expand internationally or target diverse audiences.
I track multiple KPIs including reach, impressions, engagement rate, click-through rate, conversions, earned media value (EMV), sentiment analysis, and brand lift. Each campaign receives a comprehensive performance report with actionable insights.
I work with budgets starting from ₹50,000 per month, which can include multiple nano/micro influencers. For comprehensive campaigns with macro influencers, budgets typically start at ₹2-3 lakhs. I customize strategies to maximize impact within your budget.
A selection of creative work from influencer campaigns across categories.
Average engagement and conversion rates across campaigns over time
Data from 100+ campaigns executed in 2023-2024