Eco Movers Tacoma: 85% Organic Traffic Growth with Local SEO
How local SEO, Google Business Profile optimisation, and service-specific content helped Eco Movers Tacoma grow organic traffic 85% and double GBP actions in 6 months.
Eco Movers Tacoma is a locally owned moving and storage company based in Tacoma, Washington, established in 2010. With over 4,000 online reviews, they hold the distinction of being the most-reviewed moving company in Washington State. Despite that strong reputation, they were not converting it into search visibility or consistent new customer leads. They came to me to fix that.
The challenge
- The Tacoma moving market is competitive, with several established players already holding strong local rankings.
- The site struggled to rank for high-intent keywords like “Tacoma movers,” “moving and storage Tacoma,” and “eco movers Tacoma.”
- Their existing review equity (4,000+ reviews) was underused as an SEO and conversion asset.
What I did
Keyword research and local SEO targeting
I researched high-value geo-targeted keywords, focusing on terms with clear intent: “moving and storage service Tacoma,” “Tacoma moving service,” “Eco Movers Tacoma,” and “Tacoma eco moving company.” I then optimised on-page content across the site, updating meta titles, H1s, image alt texts, and service descriptions around these terms.
Google Business Profile optimisation
I enhanced the Google Business Profile with service-focused keywords, relevant photos, and highlights from their review base. I also encouraged satisfied customers to leave detailed reviews that mentioned specific services and the Tacoma location, which strengthened local relevance signals.
High-authority backlinks
I acquired local backlinks from Tacoma business directories, chambers of commerce, and real estate blogs. I also earned citations in regional business listings and moving service comparison platforms to build consistent local authority signals.
Content marketing
I created service-specific landing pages for sub-services like office moving and senior moving in Tacoma. I added blog content covering moving tips, eco-friendly moving practices, and storage solutions, giving the site more topical surface area to rank across.
Reputation and conversion integration
I brought their 4,000+ reviews to the front of the user experience, displaying them prominently on key pages to improve click-through rate from search results. I also integrated a “Call Today for a Free Quote” call to action across the site to drive conversions from the increased traffic.
Results
| Metric | Before | After (6 months) |
|---|---|---|
| Ranking keywords (top 10) | 12 | 47 |
| Monthly organic traffic | ~1,100 sessions | ~2,040 sessions |
| Google Business Profile actions | ~250 | ~550 |
| Monthly leads (calls + form submissions) | ~45 | ~68 |
Organic traffic grew by 85% in six months. Google Business Profile impressions increased by 120%, driving a significant rise in calls and direction requests. The site reached top 3 Google rankings for “Tacoma movers,” “Tacoma moving and storage service,” and “Eco movers Tacoma.” Monthly leads grew by 50%, with a higher closing rate supported by their well-established review reputation.
Why it worked
- Local SEO works best when reputation and search signals reinforce each other. Eco Movers already had the reviews; surfacing them prominently turned existing trust into measurable click-through and conversion gains.
- Service-specific landing pages gave Google clear, targeted pages to rank for high-intent sub-queries rather than a single generic page trying to cover everything.
- Local backlinks from Tacoma-based directories and community sites carried geographic relevance that broad national citations simply cannot replicate.
- Consistent keyword presence across GBP, on-page content, and citations created a coherent local authority signal that moved rankings quickly across a wide keyword set.